Mattering and momentum matter.

Good Bishop is a creative pseudonym in reference to both a strategic chess move and to our light-hearted yet passionate soapbox tendencies. We’ve been known to preach to Government and media professionals, corporate executives, entrepreneurial associations across all industries, Chambers of Commerce and to emerging creative professionals, how brand is no longer just your story as your audience sees it. It’s about their story and how you’re featured within it.

Because we all want to belong to something bigger than ourselves, mattering matters. So does momentum. We’ll expose and integrate your brand everywhere and everywhen an emotional connection is made.

And because we’re driven by research-led strategy, we’ll never execute creative just for creative’s sake.

Here’s some big things we’ve worked on…

Strategy & Planning

  • Speaking engagements, seminars and panel discussions
  • Facilitation of brand discovery and identity workshops
  • Brand platforms
  • Branding and positioning
  • Marketing and communications planning
  • Recruitment and retention programs
  • New product / service launches
  • Market entry / expansion management
  • Event planning and management
  • Promotions and contests
  • Mentorship programs

Destination Marketing & Place Branding

  • Tourism and place (community / regional) branding
  • Brand implementation
  • Advertising campaigns
  • Marketing collateral
  • Wayfinding / signage / pageantry design
  • Festival / event branding and marketing

Communications & Design

  • Brand and identity development
  • Messaging platforms
  • Brand implementation and management
  • Advertising campaigns
  • Marketing collateral
  • Exhibit and signage / pageantry design
  • Print and interactive design
  • Copy and content writing

Online Marketing

  • Website design and development
  • Email marketing
  • Lead / demand generation
  • Google ad words / display advertising
  • Search engine marketing (SEM)
  • Search engine optimization (SEO)

 Economic Development

  • Visioning, planning and goal setting
  • Business retention and expansion
  • Downtown revitalization
  • Community / sector profiles


  • Marketing and brand audits
  • Competitive analysis
  • Market feasibility studies
  • Website audits and requirements analysis
  • Online / onsite / POP surveys
  • Executive / stakeholder interviews
  • Public consultation