Good Bishop Communications is a community of award-winning, charismatic creative minds who serve to passionately shepherd paths to brand and marketing success. Regardless of industry or audience, we preach that in order to ensure impact and successful ROI (Return on Investment AND Involvement), a brand must be unique and bold (yet simple) enough to get noticed, nimble (and simple) enough to allow for evolution, and relevant (yet simple) enough to resonate with its audience. A brand must also convey truth and consistency to encourage both internal and external loyalty. It’s a simple and authentic formula, and one which should also transcend brand to guide all aspects of an organization – from concise internal operations to managing its communications efforts and consumer / community relationships.
Brands are earned in the hearts and minds of your audience through perception, promise and performance. Are you up for the task? We are.
Corey Brewis – Good Bishop; Brand, Marketing Communications and Creative Strategist
Let’s look at the BIG picture: As a seasoned brand, communications and creative strategist with business acumen and a sharp marketing mind, Corey Brewis (the Good Bishop) is the proverbial needle in a haystack… preaching brand disruption to help business and community leaders discover their WHY in order to build stronger, more loyal audiences for maximum success. It’s not a cult, it’s a Brand Religion.
The “Good Bishop” pseudonym is in reference to both a strategic chess move and to his light-hearted, yet passionate soapbox tendencies. Corey firmly preaches how “Brand is no longer just your story as your audience sees it. It’s about their story and how you’re featured within it.” Brand exists everywhere and everywhen an emotional connection is made.
With a Journalism Arts degree and nearly 20 years experience in brand and brand strategy development, research and trend analysis, marketing and messaging strategy, conceptual development, creative execution, advertising, creative writing and print / photo journalism, Corey has been recognized in numerous industry publications and associations throughout North America for his international award-winning design and communications work.
Most recently, Corey developed the International Summit Creative Award-winning brands for the BC communities of Lillooet, Castlegar and Elkford, as well as Fort St. John and the AB communities of Okotoks, High River, Turner Valley, Medicine Hat, Chestermere, Cochrane, Carstairs, Lacombe, Stony Plain, Devon, Parkland, Flagstaff, Saddle Hills and Strathcona Counties, the municipality of Crowsnest Pass, and the Town of Fort Frances, Ontario. This award recognition was based upon the measured results of economic development and tourism creative, communications and marketing effectiveness, including substantial increases in both tourism destination numbers and investment dollars.
He’s worked on both the client and agency side for local, national and international corporations and not-for-profit organizations in a wide range of industries, including: The Rupertsland Institute – Métis Centre of Excellence, Kwantlen Polytechnic University, Canadian Film Online (an Athabasca University initiative), River Valley School, The Southern AB Junior Roller Derby Association, The Calgary International Children’s Festival, The Alberta Diabetes Foundation and The Families First Society of Fort Saskatchewan.
Professional services brands that he has launched and/or help nurture include: DynaLIFE, The Taylor Way (trauma, personal and professional coaching), PSI Industrial-Mechanical, Mel Martin’s Transfer Ltd. (to be launched), White Swan Environmental, BJ Services Company Canada, Brews Supply, Tag Recruitment Group, The Bodtker Group of Companies, FSC Architects & Engineers, Millenia Engineering, McKay Métis Management, ComplyWorks and Cofely Fabricom.
Throughout the course of his career, Corey led the creative teams which developed local, national and international SAM award-winning brand & marketing strategies and visual communications for numerous home builders and land developers across Canada, the U.S. and the Bahamas – including Homes by Avi, Cardel Homes, Jayman Master Builder, Albi Homes, Lifestyle Homes, Greenboro Homes, Landover Homes and Streetside Developments.
As co-creative lead for WestJet, Corey played a key role in the positioning of the airline’s brand from the fifth most recognized in Canada to the third (behind only Tim Hortons and Canadian Tire) in just under two years, and through such marketing initiatives as the wildly successful promotional launch of the airline’s brand and service into the U.S. In addition to his career in the marketing and design world, Corey worked in Public Relations with the Canadian Pacific Railway – handling one of the oldest brands in Canada and, with his degree in journalism, has been published in major daily national newspapers and magazines as a freelance writer and photographer.
A firm believer in education and mentorship, he’s also given numerous seminars, discussions and workshops to Government and media professionals, corporate executives, entrepreneurial associations with members across all industries, Chambers of Commerce and to emerging designers at SAIT and Mount Royal University, as well as taught art in Calgary jr. high schools. In 2013, Corey created The Southern Alberta Junior Roller Derby Association (SAJRD) as a not-for-profit organization promoting fun, excitement and individual expression through the entertaining team sport of competitive Junior Roller Derby. He sits as past President, Director of Brand & Marketing, and as proud Derby Dad to his blocker / jammer daughter “Stabbey Brewser.”