Ask yourself the hard questions: “Why do I matter?” and “Why should anyone care?” It’s simply not good enough to say, “We have things – come see, do, buy or support them.” Your audiences yearn to belong to something bigger than themselves. They want to belong to an ideal, and to a simple truth that resonates and defines – answering the nebulous question “Who will I be if I go here, experience, buy or advocate for this…?” And even more importantly, “How on Earth did I ever survive without this!?”
Don’t just connect with your audience… Wow them. Expose the beating heart of your brand, stir affection and desire, and increase your bottom line as you turn people into customers and customers into evangelists.
Brands are no longer bought or bought into. Brands are joined, supported and protected by members eager to exchange tangible wealth and action for intangible gains such as hope and guidance, safety and a sense of belonging.
So work for your audience and soon you’ll find them working for you…
We see brand as the heart of your organization – the purpose, beliefs and values behind your commodities; visual identity as its face; content and messaging its voice; and all marketing as its actions.
People don’t engage with just logos, identity and pretty pictures – nor through clever messaging, stunning design or unconventional execution devoid of personality, heart, or especially truth. Nor is engagement simply about barking your story over the heads of your competitors or buying your way into the spotlight. Your audiences can opt out of ads with a simple click or turn of a page, and with the world literally at our fingertips, you’re no longer competing for preciously limited shelf space. Your competition is everyone. Everywhere.
All communications require creative solutions that must be developed with much more than just ‘creative’ in mind. It’s through the research and development of tailored strategies, marketing plans, communications tactics and creative campaign stories that spark and fuel cultural relevance that brands grow so contagious that they simply cannot be controlled. This equates to competitive advantage and tangible gains for any organization or community.
As a proven brand, marketing communications and strategic creative firm, Good Bishop focuses upon the planning, inspiring, creating and nurturing of brands to encourage a participation economy of internal and external engagement and interaction with the overall purpose of instilling deep trust, interest, confidence and evangelical loyalty beyond reason.
Good Bishop Communications will search for new audiences and innovative opportunities to present your organization as an exciting, timely and topical twist to their story. An unexpected, yet integral character serving to drive plot and lead revolution and resolution against cultural discourse through brand loyalty as a by-product of radical, disruptive thought, fulfilled expectations, safe and supportive social community and offerings of intangible wealth. The result is an entity so fiercely revered that your audience wonders how they ever managed without you at all.