The Families First Society of Fort Saskatchewan serves families in need through early childhood development assistance, parenting programs and family support.
One such family support program focuses upon the prevention of intimate partner violence – a sobering yet secretive reality faced by numerous women and men of any age, sexual preference or socio-economical class.
In an effort to cast a light upon this rising crisis, Families First sought to create a public service marketing campaign encouraging those in distress to finally speak out and ask for help. Even though love is supposed to be blind, it doesn’t mean that we can’t see their pain.
This public service print campaign was a critical component of a multi-year project called ‘Our Way Forward’, funded by Status of Women Canada.
“These incredibly poignant posters and advertisements are used by agencies in Fort Saskatchewan and throughout the region as a means to start important conversations,” said Heather Boonstra, Executive Director for the Fort Saskatchewan Families First Society. “They are a silent yet powerful reminder that people in our community care, and that there is help available when someone decides it is their time to reach out. Families First and the strategic partners involved in Our Way Forward are so grateful to Good Bishop Communications and Rebel Soul Creative for their compassion, empathy and professionalism throughout this project. This campaign is a treasured legacy to our community, and we could not be more proud.”