The Families First Society of Fort Saskatchewan serves families in need through early childhood development assistance, parenting programs and family support.
One such family support program focuses upon the prevention of intimate partner violence – a sobering yet secretive reality faced by numerous women and men of any age, sexual preference or socio-economical class.
In an effort to cast a light upon this rising crisis, Families First sought to create a public service marketing campaign encouraging those in distress to finally speak out and ask for help.
Even though love is supposed to be blind, it doesn’t mean that we can’t see their pain.
The resulting creative communications is a humbling labour of care and compassion for those we hope will break the silence.