City of Fort St. John

A pathway to residency permanency… the mindset of movement of south to north… the dynamic engine of BC’s economy. To navigate a path forward, Fort St. John necessitated a distinctive goal: To convince a segment of a population to transition from residency transience to permanence.

It’s been said that awareness is a pre-condition for successful marketing: you can’t sell until you’ve persuaded, you can’t persuade until you have interest, and you can’t achieve interest until you’ve attracted attention. Considering the “Buyer’s Journey,” an integrated marketing/community development strategy was built on three foundations: Awareness, Engagement, and Product Development.

An uprising of sorts for those who are bold enough to roll up their sleeves, power the engine and fight for all of life’s big rewards…