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Town of Devon

Devon Ad Campaign

A feel good, inspired, motivational campaign asks that people actively pursue the highest aspiration we have for our lives – in the healthy living setting of Devon – Alberta’s self-proclaimed “Bike Town.”

Activating our spirit, our minds, and our bodies helps us achieve our calling: to live a life of deep meaning and engagement, and pursue big ideas in the name of legacy-building. In Devon we pursue the beneficial effect of life that elevates in the inspired and the inspiring. Movement, fluidity and motion characterize visualization of the campaign and draw differentiation from more placid quality of life brands. Do What Moves You. Boldly Go. Set Life In Motion.

Implement the Big Idea – Devon’s campaign digs deeper for what it means to be active, as a matter of life well-lived enablement, engagement in community life, connection to people, place and higher order life pursuits, and to be part of something in a smaller community vs the anonymity of larger centres. You don’t just live in Devon, you participate in its active lifestyle with your ideas, your athletic spirit, your entrepreneurial flair, or your involvement in community-building initiatives.

Implement a Community Development Agenda – A community development agenda is shaped around exhilarating, differentiated, life-elevating, activated, and innovative experiences.

Capture The Small Moments – Our defining moments in memory are often small – little vignettes of a marriage proposal, a personal athletic best, or an act of generosity – that the campaign works to capture. These are life’s stepping stones. We can connect community more deeply if we share and express those moments. We immortalize memory by moments to remind ourselves how awesome life is, and to find inspiration in ourselves and others to move forward with energy and motivation.

Pursue Community Builders – The campaign seeks the doers who reach and strive for excellence, and pursue a life lived more passionately. This demographic segment (Independent Entrepreneurs, Professional Services, Innovators) within a community drives the entrepreneurialism and creativity required to form the foundation of a self-sustaining community that is full of life 24 hours a day, while forging a compelling community development path.

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